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Real-world apps for PCs, let alone the little $15 goodies, have hugely higher per-sale costs, whether you get Digital River or somebody else to run your store, or whether you home-brew one and deal with all the credit card and/or paypal fees.
Anybody who wants to make his mark as a coder or program conceptualizer is gonna love being able to focus on their business instead of whining about how much time they spend on overhead.
In the real world circa 2008, this is a vastly lower barrier to entry for developing software.